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Founded in 1999 by property entrepreneur John Hitchcox and visionary designer Philippe Starck, YOO is a global design studio redefining the world of real estate. With over 85 projects across more than 40 countries, YOO is synonymous with design-led living, where architecture, art and wellbeing come together.
At the heart of every YOO project is a human-centric approach to design, one that enhances daily life and celebrates individuality. Whether you’re exploring a Philippe Starck-designed villa in Lisbon or a city apartment crafted with creative flair, YOO homes are made to inspire.
Through YOO Lisbon, we bring this vision to Portugal: a new chapter of Lisbon luxury real estate designed to be as extraordinary as the people who live there.
Yoo inspired by Starck

John Hitchcox

Founder
John Hitchcox is one of the most influential figures in international property development. As the founder of YOO, he has collaborated with leading creatives to bring innovation and lifestyle to urban and resort developments around the world. His vision is simple: to make design more accessible, personal and inspiring.

Philippe Starck

Creative Director
A visionary force across architecture, interiors and product design, Philippe Starck is one of the most celebrated designers of our time. His work is known for its playful spirit, democratic ethos and timeless elegance. Through YOO Inspired by Starck, he brings his singular vision to homes that are both imaginative and deeply liveable.
Philippe Starck & John Hitchcox
Philippe Starck

“Political, ethical, subversive, ecological, fun: this is how I see my duty as a creator"

Philippe Starck
Creative Director, YOO
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